Made to Measure Shirts

A shirt should feel like it was meant for you, not borrowed from a standard.
Here you can build yours step by step, with calm and clarity: size and fit first, then collar, cuffs and details, and finally the personal touch if you want it. The experience is guided, the choices are precise, and the result stays true to what we do in Ginosa: Italian craft, done with measure.

How it Works

Made to Measure is our way to bring you closer to the shirt you have in mind, without turning the process into a long, confusing form. Each step is there for a reason. You see only what you need, when you need it. This is how we protect the elegance of the garment and the ease of the experience.
You begin from the part that matters most: how the shirt sits on your body. Then you move into proportions and balance, collar and sleeve. After that, style becomes personal. A collar model changes the tone. A cuff changes the gesture. Buttons, placket and pocket refine the language.
If you choose initials or embroidery, the wizard opens the right options and hides the rest, so nothing feels heavy or excessive. At the end you review everything with a clear summary, and only then you add to cart.
Every fabric leads to the same Made to Measure experience. What changes is the feeling. The weight, the breathability, the way the shirt moves when you walk, and the way it holds a collar through the day.
Choose the cloth that fits your season and your life. Then build the shirt around it, step by step.
We make shirts in Ginosa, in Puglia, where time has a different rhythm. Craft is not an image for us. It is daily work, made of hands, small decisions, and respect for materials.
Made to Measure, here, is not about adding noise. It is about removing what is unnecessary until only the right shirt remains.

Size & Fit Guide

Before you start, take a minute with the Size & Fit Guide. It will help you choose body size, collar size and sleeve length with confidence.
If you already own one of our shirts, we can match your best fit. And if you are between sizes or you want a second eye, send us a message. A small correction at the start saves you from compromises later.

Open the Size & Fit Guide